All of these situations are ones that I've witnessed, either internally with Booz Allen's hello.bah.com , our own implementation of Enterprise 2.0 tools, or with my clients. True, in many cases, Enterprise 2.0 communities have failed to build a critical mass of users, they can quickly become echo chambers, they don't have full leadership support, and they often fail to make it " into the flow." but despite (or maybe because of) these challenges, Enterprise 2.0 communities can ignite a passion among its users that hasn't been seen internally since the introduction of the Internet
You should have seen the look on my boss's face when I told him that I wanted to develop an external marketing/awareness campaign for our internal Enterprise 2.0 community, hello.bah.com
the answer is almost always, “well, no, but…” The good news is that with so many organizations implementing Enterprise 2.0 platforms, there's theoretically a place where these individuals can go and provide their feedback in a non-confrontational way
Despite I'm convinced that Enterprise 2.0 is about people and not technology, it does not mean that technology is neutral
In the endless quest for Enterprise 2.0 measurable value this is a silver bullet
It is time to stabilize the relationship and work on a sane and fair basis. Enterprise 2.0 is mainly being able to implement a new relational logic with its employees based on services
The Intranet development team The Social Media/Web 2.0/New Media Community of Practice The Android/iPhone User Group An group focused on the core mission/operations On any given day, what % of your organization participates (reading or contributing) in your community?